EP: 012 Why Human Brands Always Win the Long Game
Why Human Brands Always Win the Long Game
In this episode of the SalesSpark Podcast, Jason Barnaby sits down with Lindsay Tjepkema, a marketing powerhouse. Lindsay pulls back the curtain on the "founder gauntlet," sharing her journey from launching a B2B podcast in 2017 to navigating the highs and lows of scaling a tech startup.
Together, they dive into the essential role of human connection in a world increasingly dominated by AI, and why your unique vision is the ultimate differentiator. Lindsay also introduces her BRAVE framework, a powerful tool for leaders and founders to find discernment and stay true to their mission when the "cheap seats" get too loud.
KEY POINTS
🔥 Why human connection and relationships are the only "future-proof" business strategies.
🔥 The BRAVE Framework: A 5-point checklist for leadership discernment.
🔥 Transitioning from a marketing leader to a venture-backed founder.
🔥 How to protect your unique vision from being diluted by outside voices.
🔥 The power of vulnerability: Why sharing the struggle makes it safer for others to lead.
🔥 Why "original content" is the only way to cut through the AI noise.
🔥 Moving through massive change: Lessons from a cross-country move and a career exit.