EP: 015 The Death of the Slimy Salesman
Why Human Empathy is the New "Secret Sauce" for Sales
In this episode, sales extraordinaire and mental health advocate Brad Ton joins Jason Barnaby to discuss the power of authenticity and grit. Brad shares how human connection and "showing up as your messy self" are the ultimate differentiators in an AI-driven world.
KEY POINTS
🔥 The Underdog Mindset: How outworking everyone and building genuine relationships fueled a transition from rap music to tech sales.
🔥 The Death of "Pitch Slapping": Why AI automation is filling inboxes with garbage and why human empathy is now the "secret sauce".
🔥 LinkedIn as a Sales Funnel: How a viral post about cheeseburgers led to four discovery meetings with ideal prospects.
🔥 Infinite vs. Finite Goals: Using your "Why" to stay aligned and avoid exhaustion in your career.
🔥 The Power of Video DMs: Why Brad sees a 30% conversion rate by filming organic, 45-second videos while walking his dog.
🔥 Admitting "I Don't Know": Building instant trust by prioritizing dependability over having every single answer.
🔥 Authenticity and Vulnerability: Why sharing stories of addiction recovery and mental health builds a community that wants you to win.